Safeway Custom Pocket Calendars
Safeway chose The Ad Answer to provide them with a unique nutrition pocket calendar that they could provide to thousands of WIC participants. WIC is the Special Supplemental Nutrition Program for Women, Infants, and Children and provides Federal grants to States for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk.
The calendars featured nutrition education messages, healthy, easy-to-prepare recipes, beautiful photography and dynamic designs along with a coupon that could be used at Safeway for discounts on specific items. The front and back of the calendars were branded with the Safeway and Vons logos.