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May 15, 2012
A Brief History of Promotional Product Advertising in The United States
In 1789, commemorative buttons were used to celebrate the election of George Washington as president. This is the first known example of promotional products being used on American soil. By the early 1800s, calendars, rulers, and other branded items were being sold by...
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April 11, 2012
If you haven't hopped on the Social Media bandwagon yet, you've already been left in the dust. These figures are mindblowing and a testament to how large a role Social Media plays in our lives. All of the following information is the most up-to-date available. Facebook has passed Google as the most visited site on the internet.11...
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March 13, 2012
On April 22, 2012, more than a billion people worldwide will participate in Earth Day. This year's slogan, "Mobilize the Earth", urges world governments to act now and take steps towards preserving the environment. While environmental issues are being pushed aside in the midst of conflicts, recessions, and other problems, one message is clear: The...
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February 24, 2012
February 13-17, 2012, was Social Media Week worldwide with Hamburg, Hong Kong, London, Paris, Tokyo, Singapore, Sao Paulo, San Francisco, Miami, New York, and Washington D.C. participating. On Wednesday, February 15, I attended two events as part of Social Media Week D.C. The first was titled “Forces of Change: Social Media, Past, Present, and...
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January 31, 2012
On Monday, January 30th, at the Tysons Galleria in McLean, Virginia, Marc, Brendon and Josh attended The BisNow Back to Business Schmooze & Style-O-Rama. Some of the Washington Metropolitan Area's finest businesspeople were on hand to kick off the 2012 Schmooze Season. A great time was had by all and many excellent networking connections were...
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January 04, 2012
Beginning January 1, 2012, a 5-cent bag tax will go into effect in Montgomery County, Maryland. The tax, modeled after Washington D.C.’s that started in January 2010, is expected to raise over $1 million a year in revenue for the county. County officials insist that the tax isn’t about the money and instead aimed at cutting down on litter and...
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December 22, 2011
On Monday evening, December 19th, at the very cool LongView Gallery in DC, The Ad Answer teamed up with Bisnow for the “Holiday Blues Schmooze!” The Ad Answer provided each guest with a branded boxed wine opener and stopper. Marc Silver, Brendon Silver and Joshua Pollina showcased some of the creative promotional products and web...
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November 08, 2011
If you don’t know, please let me fill you in. Our ways of communicating in society have been dramatically changing since the dawn of the Internet. Before the Internet there were smoke signals, a piece of string and two tin cans, the telegraph, the telephone, and the fax machine. Now, we have computers, smart phones, wireless televisions, and...
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October 31, 2011
According to a survey conducted by Staples, corporate holiday gift-giving can boost employee moral, motivation, and productivity. The findings indicated that 75% of employees who received a holiday gift improved their morale. Take note: these gifts don’t need to be expensive, as the majority of respondents cited nominally-priced items as the best...
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October 11, 2011
A Neilsen Media report confirms that Americans spend 25% of their time online using social media sites, such as Twitter, Facebook, Tumblr, LinkedIn, and newcomer Google+. Facebook is the most visited site in the United States, logging over 53 billion total minutes of use in May 2011 alone. The research shows that 37% of social network users view...